Privacy Policy

Data We Collect

We collect information you provide directly, such as name, email, phone, company, and messages sent via forms. We also collect limited technical data using essential and analytical cookies, including IP address, device type, browser, pages visited, and timestamps. If you request a demo, we may record preferences relevant to scheduling and product configuration. We do not intentionally collect sensitive categories of personal data through this website. Please avoid submitting confidential information not required for your enquiry.

How We Use Information

We use your information to respond to enquiries, provide requested demos, maintain and improve our website, secure our services, and comply with legal obligations. We may send service updates or educational content where permitted. You can opt out of non-essential emails at any time by using provided links or contacting us. We use aggregated analytics to understand site performance and to improve accessibility and security.

Lawful Bases

Our lawful bases under the UK GDPR include consent for optional cookies and marketing, contract when responding to demo requests or entering an agreement, legitimate interests to operate and secure our services in a way that does not override your rights, and compliance with legal obligations such as record keeping or responding to lawful requests.

Cookies and Similar Technologies

We use essential cookies to enable core features and measure basic traffic. Where analytics are used, they are configured to minimise personal data where feasible. You can manage preferences via the cookie panel on this site or your browser settings. Rejecting non-essential cookies will not limit access to core content, but some features may be less tailored.

Sharing and Transfers

We share personal data with trusted providers that help us run our website and communications. These providers are bound by contracts to protect your data and can only act on our instructions. If data is transferred outside the UK or EEA, we use appropriate safeguards such as adequacy decisions or Standard Contractual Clauses. We do not sell personal data.

Retention

We keep personal data only as long as needed for the purposes described, including responding to enquiries, providing demos, improving services, or meeting legal requirements. Typical retention for contact enquiries is up to 24 months unless you ask us to delete earlier or we must keep records for legal reasons.

Your Rights

Subject to applicable law, you have rights to access, correct, delete, restrict, and port your personal data, and to object to certain processing. Where we rely on consent, you may withdraw it at any time. To exercise rights, contact [email protected]. You may also lodge a complaint with the UK Information Commissioner’s Office or your local authority.

Security

We protect information through administrative, technical, and physical safeguards, including limited access, encryption in transit, and monitoring for abuse. No method is perfectly secure, but we work to prevent, detect, and respond to incidents quickly. If we become aware of a breach affecting your data, we will notify you and relevant regulators where required.

Children’s Privacy

Our website and services are intended for business users and are not directed at children. We do not knowingly collect personal data from anyone under 16 years of age.

Changes to This Policy

We may update this Policy to reflect legal, technical, or business changes. When we post changes, we revise the effective date below. Material updates will be highlighted for a reasonable period.

Effective date: